Hi there!
I’m a graphic designer with a passion for visual storytelling, blending research-driven design with creative expression. I hold a BA in Communication Design from Pearl Academy and an MA in Graphic Media Design from London College of Communication (LCC). Before my master's, I spent two years working as a freelance designer, taking on diverse projects in branding, packaging, editorial design, illustration, and video editing.
During my master’s, I actively engaged in extracurricular projects, including serving as part of the editorial team for A Line Which Forms a Volume (Vol. 8)—MAGMD’s design research publication. I was also invited to present a dissemination of my major project at the book launch. Additionally, I led the curation team for the MAGMD postgraduate show, refining my skills in exhibition design and creative direction.
My design interests lie at the intersection of research and practice, with a strong focus on editorial design, image treatments, layout, typography, and production. I also specialise in branding and packaging, crafting visual identities that tell compelling stories. My illustration work spans digital and traditional techniques, from vector graphics to hand-drawn compositions.
Whether working on print or digital media, I approach every project with a thoughtful, detail-oriented process—ensuring that design not only looks great but also communicates effectively.
Monsters as Metaphors is my major research project from the MA in Graphic Media Design. This project examines how the portrayal of monsters has evolved from folklore and mythology to contemporary media, and how these evolving representations continue to reflect, critique, and reinforce cultural anxieties and societal behaviours.
Through iterative research methods and visual juxtaposition, I explored themes such as death, imperialism, and scientific fear, focusing particularly on Europe’s late Middle Ages and early modern period. The project investigates how monsters have historically symbolised societal fears — from the unknown edges of the map to moral panic — and how these narratives still resonate in modern storytelling.
The final outcome is a carefully curated publication: a visual essay that pairs critical text with evocative imagery to unpack the metaphors and cultural narratives embedded in these monstrous figures. Designed to reveal overlooked connections, the work invites readers to reconsider how monsters, both past and present, shape our collective psyche and cultural mythologies.
This project allowed me to merge design research with editorial design, employing layout, typography, and image treatments to translate complex cultural critique into an accessible and engaging format.
Editorial Design, Visual Essay, Research-Based, Typography, Layout, Juxtaposition, Cultural Analysis, Metaphor, Visual Storytelling, Illustration, Conceptual Design, Historical Context, Creative Critique, Multi-Disciplinary Approach.