Aditi SharmaGraphic Designer FeedContact
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Hi there!



I’m a graphic designer with a passion for visual storytelling, blending research-driven design with creative expression. I hold a BA in Communication Design from Pearl Academy and an MA in Graphic Media Design from London College of Communication (LCC). Before my master's, I spent two years working as a freelance designer, taking on diverse projects in branding, packaging, editorial design, illustration, and video editing.

During my master’s, I actively engaged in extracurricular projects, including serving as part of the editorial team for A Line Which Forms a Volume (Vol. 8)—MAGMD’s design research publication. I was also invited to present a dissemination of my major project at the book launch. Additionally, I led the curation team for the MAGMD postgraduate show, refining my skills in exhibition design and creative direction.

My design interests lie at the intersection of research and practice, with a strong focus on editorial design, image treatments, layout, typography, and production. I also specialise in branding and packaging, crafting visual identities that tell compelling stories. My illustration work spans digital and traditional techniques, from vector graphics to hand-drawn compositions.

Whether working on print or digital media, I approach every project with a thoughtful, detail-oriented process—ensuring that design not only looks great but also communicates effectively.


Critical Context PaperDate: 13/02/25





Critical Context Paper: Monsters as Metaphors in Society

This essay investigates the evolution of monsters as cultural metaphors, tracing their symbolic meanings across myth, literature, and film. From ancient tales like Prometheus to Gothic classics such as Frankenstein and Dracula, monsters have historically embodied societal fears—whether they were anxieties about scientific progress, disease, or societal collapse.

As time progressed, so did our monsters. Godzilla reflected fears of nuclear destruction, while films like Metropolis and Blade Runner explored themes of labour exploitation. The essay also examines how modern works, such as The Shape of Water and Blade Runner 2049, portray monsters with empathy, using them as vehicles for critiquing marginalisation, ethical dilemmas, and social exclusion.


As part of my major design project, I translated this critical context paper into an editorial design piece, combining academic analysis with visual storytelling. The final publication used layout, typography, and image treatments to present complex ideas in an engaging, visually cohesive format, ensuring the academic content was accessible while staying true to the narrative’s themes.
Keywords:

Editorial Design, Critical Writing, Visual Communication, Academic Design, Typography, Layout, Image Treatment, Research, Conceptual Design, Social Reflection, Film Theory, Cultural Analysis, Visual Metaphors.