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Heathershaw’s Pharmacy2021/2023

These are some of the project I worked as a freelancer, I developed the visual identity for Heathershaw’s Personalised Medicine, a sub-category within the existing Heathershaw’s brand. The brief required the creation of a distinctive logo and design elements that would set this service apart, while maintaining harmony with the parent brand’s established guidelines.

Working within the existing colour palette and typography, I designed a complementary visual system that gives the personalised medicine range its own recognisable identity. The aim was to balance familiarity with freshness — creating visual differentiation while ensuring brand cohesion. The project also involved refining existing product labels to integrate the new sub-branding seamlessly, as well as developing assets adaptable for future website and packaging applications.

Additionally, I designed packaging concepts for Heathershaw’s collaborations with external medical suppliers, ensuring that partner products align visually with the new personalised medicine identity while respecting both brands’ integrity.

This project deepened my experience in working with brand systems, navigating design constraints, and creating thoughtful extensions of established identities.


Keywords:

Branding, Logo Design, Sub-Branding, Identity Design, Packaging Design, Brand Guidelines, Graphic Design, Typography, Packaging, Visual Identity, Design Systems, Medical Design, Collaboration.